It’s no accident that companies with the highest-rated work cultures are also among the most successful companies. If you started out as a one-man or one-woman company, you might not have a well-defined culture. However, as your company grows, your culture plays an increasingly important role in your future and success. 

The earlier you decide on and establish a company culture, the better off you’ll be. It’s a mistake to wait. 

What is a company culture? 

Think of it as the shared beliefs, standards, values, and procedures of a company and its employees. The culture is created via the goals, structure, customers, strategy, and communication of the company. 

To determine the basic culture of any company is quite simple with a few questions: 

  • Who gets promoted? Who gets fired? Who is stuck in their position for life?
  • What types of behavior are rewarded and punished?
  • What’s really important to the company?
  • Who fits in? Who doesn’t fit in?
  • How would you describe this company in a few words? 

Take a look at a few companies you know well and ask yourself the above questions. 


“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost.”

- David Cummings, Co-founder of Pardot


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